Route to Market Strategy & Solutions

Maximize product availability and distribution efficiency across Kenya and East Africa.

Retail Auditing

Strategic Route to Market Planning That Delivers Results

At Braymell Trade Masters Limited, we understand that getting your product into the hands of your customer requires more than just logistics. It takes a deep understanding of the market, distribution infrastructure, and consumer behavior. With years of experience working across Kenya’s diverse retail landscapes—from formal supermarkets to open-air markets—we design and implement tailored Route to Market (RTM) strategies that drive growth.

What We Offer

  • Market Segmentation & Customer Profiling
    We analyze market dynamics and consumer behavior to define actionable customer segments and purchasing trends.

  • Channel Strategy Design
    Develop and deploy optimized distribution strategies across General Trade (GT), Modern Trade (MT), and Informal Markets (IM).

  • Primary & Secondary Distribution Frameworks
    We structure robust, multi-tiered distribution networks to ensure seamless product flow from warehouse to shelf.

  • Outlet Registration & Mapping
    Using GIS tools, we geo-tag outlets for improved coverage planning, delivery route optimization, and sales rep accountability.

  • Trade Partner Development
    Recruit, train, and support regional distributors, wholesalers, and retail partners with clear performance metrics.

  • Performance Monitoring & Analytics
    Through our proprietary reporting tools, we offer real-time data on product availability, POS compliance, and market execution.

Send Your Query & Request

Ready to elevate your trade? Whether you have a specific question or want to discuss a potential project, we’re here to help.

At Braymell Trade Masters Ltd, we believe in building strong relationships and providing tailored solutions that drive success. Don’t hesitate to reach out!

Let’s talk about your next project

+ (254) 713 82 48 47

Key Benefits

Streamlined Operations

Eliminate inefficiencies across your distribution chain. Our RTM strategies reduce stock-outs, improve inventory flow, and ensure consistent product supply across trade channels.

Wider Market Reach

Expand your footprint by accessing both high-volume retail outlets and hard-to-reach informal markets. We help you open up underserved territories and gain competitive shelf space.

Faster Market Penetration

Speed up your product’s journey from warehouse to consumer with optimized placement and faster replenishment cycles—leading to higher availability and quicker sell-through.

Real-Time Market Intelligence

Our digital tools provide ongoing visibility into in-field activities, enabling you to identify execution gaps, adapt swiftly, and make informed decisions based on actual market data.