About Us

It’s not just business; it’s about you, your brand, the market, and the moments that drive buying decisions.

Overview

Founded in 2015, Braymell Trade Masters focuses on connecting brands with the right audience through experiential & branding.

Mission

Please provide the best customer results possible and deliver the WOW factor through our services

Vision

Our vision is to create a business world full of prosperity, meaning, and connection for all; Delivering Authentic, Reliable, and verifiable Data, measurable results to clients, employees, and vendors.

Braymell Trade Masters

Braymell Trade Masters – Your Path to Market Leadership

At Braymell Trade Masters Ltd., we don’t just move products — we move markets. We are Kenya’s leading Route to Market (RTM) and Trade Marketing agency, deeply embedded in the country’s vibrant retail ecosystem. With over a decade of experience, we’ve become the go-to partner for brands that want to be seen, experienced, and remembered at the point of purchase.

20k+

Outlets

8 b+

Annual turnover

47

Counties

who we are

Braymell Trade Masters Ltd achieves Technological, Managerial, and Informational Economies of Scale through integration, coordination, and synchronization of Marketing information in this Retail Sector.

what we do

Building consumer awareness and increasing consumer preference for your brand, which in turn produces long-term volume, per capita consumption, and market share. Our strategy is W.A.R. (Winning At Retail)

how we do it

Braymell Trade Masters Ltd achieves Technological, Managerial, and Informational Economies of Scale through integration, coordination, and synchronization of Marketing information in this Retail Sector.

Send Your Query & Request

Ready to elevate your trade? Whether you have a specific question or want to discuss a potential project, we’re here to help.

At Braymell Trade Masters Ltd, we believe in building strong relationships and providing tailored solutions that drive success. Don’t hesitate to reach out!

Let’s talk about your next project

+ (254) 713 82 48 47

frequently asked questions

We help brands reach, engage, and convert customers at the retail level. We do this through field marketing, trade engagement, RTM planning, census and outlet mapping, and data collection across Kenya.

Our core services include:
-Route to Market
-Retail Auditing
-Sales Force Automation
-Strategy and Optimisation
-In-store Activation
-Field Sales

We work across various sectors but have significant experience in FMCG, personal care, household products, beverages, and retail chains. Some of our notable partners include Reckitt (Dettol, Jik, Harpic, Mortein), Dairyland, Britania, Tree Top, Clorox, PZ Cussons (Venus, Imperial Leather, Roberts), and many more.

Yes. We have handled over 800+ in-store promoters nationwide and have a staff data bank of over 500 on-call field agents. Our team includes sales reps, merchandisers, data analysts, and drivers. We ensure seamless training, deployment, performance tracking, and rapid replacement when needed.

We operate in all 47 counties, with strategic teams in Nairobi, Coast, Rift Valley, Nyanza, and Western Kenya — ensuring national coverage and regional insight.

Absolutely. From market entry planning and channel mapping to live product demos, we can help launch, scale, and sustain your product in the market.

Why Work With Braymell Trade Masters

  • Deep Market Understanding
    With years of experience across Kenya’s retail and distribution channels, we possess a nuanced understanding of consumer behavior, trade dynamics, and shopper decision-making. This enables us to tailor strategies that resonate with the local market and drive results.

  • Execution Excellence
    We pride ourselves on precision and consistency. From in-store promotions and merchandising to roadshows and brand activations, every campaign is professionally executed to the highest standards — ensuring your brand stands out where it matters most.

  • Data-Driven Approach
    We integrate field intelligence with performance analytics to inform every activation. Our data-driven methodology ensures optimized route-to-market strategies, improved retail execution, and better return on investment for our clients.

  • Nationwide Operational Capacity
    Our strong network and logistics infrastructure enable us to execute activations seamlessly across Kenya. Whether in major urban centres or remote rural areas, we maintain consistent brand presence and campaign quality nationwide.

  • Skilled and Trained Field Teams
    We invest in rigorous recruitment, training, and performance management for our field teams. Our promoters, merchandisers, and brand ambassadors are not only well-trained but also aligned with your brand values and campaign objectives.

  • Trusted by Leading Brands
    We are proud to be the trade marketing partner of choice for some of the region’s most respected brands. Our long-term client relationships are built on trust, transparency, and a proven track record of success.