Retail Auditing Services

Measure what matters. Drive retail execution that performs.

Optimizing Field Execution. Driving Retail Excellence.

At Braymell Trade Masters, we deliver retail auditing solutions that empower your business to gain real-time visibility, measure field performance, and drive data-backed decisions across the trade. Whether you’re targeting open-air markets or formal retail outlets, our audits ensure that your execution on the ground matches your strategic intent.

Retail Auditing

Why Retail Auditing Matters

Ensure Consistent Retail Compliance

Validate that your brand guidelines—on pricing, displays, and promotions—are being followed across all retail outlets.

Identify and Close Performance Gaps

Quickly pinpoint execution issues by territory, region, or channel—and take corrective action to improve retail outcomes.

Monitor and Evaluate Field Team Performance

Gain visibility into how your sales and merchandising teams are executing in trade, down to individual rep and outlet level.

Track Product Availability and Visibility

Ensure your products are in stock, correctly priced, well-positioned, and supported by in-store promotional material.

Send Your Query & Request

Ready to elevate your trade? Whether you have a specific question or want to discuss a potential project, we’re here to help.

At Braymell Trade Masters Ltd, we believe in building strong relationships and providing tailored solutions that drive success. Don’t hesitate to reach out!

Let’s talk about your next project

+ (254) 713 82 48 47

Our Approach

  • Custom KPIs and Scorecards
    We design channel-specific audit scorecards that reflect your unique trade priorities. These include merchandising, shelf health, sales behavior, pricing compliance, and more.

  • Field Data Collection Using Handheld Devices
    Our in-house handheld technology captures geo-tagged, timestamped data from every outlet audited. This ensures transparency and traceability.

  • Performance Scoring & Analysis
    Our weighted scoring system converts field observations into measurable performance metrics, enabling clear benchmarking and data-driven incentives.

  • Insightful Reporting
    Daily, weekly, and monthly reports give management and field teams visibility into what’s working, what’s not, and where action is needed—down to individual outlets.