Strategy and Optimisation

Empowering Trade Growth Through Data, Strategy, and Execution

Transforming Field Operations Through Smart Strategy and Precise Execution

At Braymell Trade Masters Ltd, our Strategy and Optimisation services are built to empower brands with the insight, structure, and agility needed to thrive in today’s complex trade environments. We don’t just create strategies—we implement, measure, and refine them for sustained commercial impact.
From marketing to Route-to-Market (RTM) planning, we provide a data-driven framework that connects business objectives to field execution. Our goal is simple: ensure your teams focus on what truly matters—driving results at retail, not being buried in admin work.

Strategy and Optimisation

Send Your Query & Request

Ready to elevate your trade? Whether you have a specific question or want to discuss a potential project, we’re here to help.

At Braymell Trade Masters Ltd, we believe in building strong relationships and providing tailored solutions that drive success. Don’t hesitate to reach out!

Let’s talk about your next project

+ (254) 713 82 48 47

Our Approach

  • Route-to-Market Strategy Development
    We design and implement RTM strategies that reflect the realities of local trade environments, balancing reach, cost-efficiency, and control. Whether you’re expanding into new territories or optimising current channels, our RTM solutions help you:
    • Map effective distribution routes and retail coverage
    • Align trade structures with consumer demand patterns
    • Maximise return on trade and field investments

  • Marketing Strategy Alignment
    We help brands translate marketing goals into retail action plans. By synchronising marketing efforts with field execution, we ensure consistent brand visibility, product availability, and promotional compliance across all retail touchpoints.

  • Bespoke Performance Reporting
    Our custom-built reporting solutions provide clear, actionable insights for every level of your organisation:
    • Field-level data: Measure sales rep effectiveness, outlet coverage, and compliance.
    • Manager-level dashboards: Highlight trends, gaps, and real-time KPIs.
    • Executive summaries: Deliver high-level visibility for strategic decision-making.

  • Execution Optimisation & Monitoring
    We provide tools and expertise to continually monitor, evaluate, and refine field performance. Our solutions help you:
    • Identify bottlenecks in distribution or retail coverage
    • Enforce consistency in pricing, merchandising, and promotional display
    • Launch corrective actions and incentive programs with speed and accuracy